How does your business control its digital assets in our ever-evolving digital world? How do you create, manage and publish assets to your website, application, or even metaverse crypto game? Digital asset management (DAM) technology is becoming a business need. The same is true of metaverse architects. Businesses will need both to differentiate themselves from industry competitors.
Because DAM solutions streamline the creation and management of 3D assets, organizations can use DAM to enhance their online presence. The result is superior market capture and an improved bottom line.
This article looks at DAM solutions and discusses how metaverse architects can leverage these technologies. Together, DAM and metaverse architects can help you achieve unprecedented revenue growth.
What is a digital 3D asset?
Three-dimensional digital data files, or 3D digital assets, are more dynamic and lifelike than standard 2D data.
Now a staple of innovative websites, digital 3D assets are also used in mobile applications, movies, and even metaverse crypto games. These assets provide users with a more engaging experience. In doing so, they enhance user perception of the brand with which they are interacting.
Creating and managing 3D assets can be time-consuming and tedious, so metaverse architects deploy DAM solutions to streamline these activities.
What is DAM and why do you need it?
DAM solutions are designed to meet metaverse architects’ needs. These technologies allow organizations to create and control 3D digital media content. DAM solutions also simplify the storage, archiving, and repurposing of 3D assets, so this setup enhances reusability.
When deployed, DAM solutions provide significant benefits, such as:
- Brand management
Brand management has become a tier-one priority for organizations across every industry.
The interconnected global marketplace has become crowded. Businesses are competing for a shrinking market share while attempting to maximize profitability. Everyone is also rebounding from the turbulence of the pandemic.
DAM solutions enhance brand management by ensuring that marketing professionals can easily access key advertising materials. The DAM platform coordinates access, which facilitates better consistency across all brand messaging. Consistency is vital when marketing to the modern consumer in an omnichannel manner.
- Automation
Modern DAM solutions also allow organizations to automate manual processes, translating into significant cost savings and improved productivity.
Automating manual, redundant processes frees up staff to focus on core competencies. This focus can immediately affect the bottom line as brand-building and client-engaging tasks replace repetitive and inconsequential ones.
As an added benefit, DAM technologies help businesses elevate digital asset security. These solutions store digital asset files on secure servers protected by leading-edge cybersecurity software.
- Speed
One of the most significant benefits of DAM solutions is enhanced speed to market.
Marketing professionals often have to recreate existing digital assets. Without digital asset management technologies, they cannot locate the original files. Duplication issues are a massive waste of time, costing most marketers up to seven hours a week.
DAM technologies remedy this issue by organizing all 3D digital assets, then storing them in a centralized cloud database.
This approach means that workers around the globe can access the digital assets they need when they need them. DAM solutions also create a digital ledger of all asset usage. This form of assured accounting is integral for rights management and compliance.
How DAM software works
DAM software utilizes advanced artificial intelligence (AI) to work its magic. AI pairs each digital asset with associated metadata. Every time an enterprise imports a digital asset, AI technology assesses the data file. Based on this assessment, it assigns the appropriate metadata tags.
Optimizing your DAM model
Although DAM software’s AI does most of the heavy lifting, your organization must still do its part to optimize your DAM data model. So, start by defining your organization’s strategic and operational objectives.
Once you have outlined your core objectives, you need to identify the data you need to meet those goals. Next, you need to develop a cohesive data strategy. In short, you must determine how you will collect relevant data to organize your digital assets.
Last but not least, you must present your data in a digestible form to encourage employee adoption. In DAM, user-friendly formats are essential.
Intrepid Data: World-class metaverse architects
DAM solutions can set your organization up for sustainable virtual-world success. Yet, implementing these technologies and developing an optimized DAM model on your own can be quite challenging. Fortunately, you do not have to tackle this monumental task alone.
At Intrepid Data, we equip our clients with the technology to fulfill their vision. This vision helps them gain a competitive advantage within their respective industries. Our metaverse architects design, build and manage digital products and services. Together, they will help you meet your organization’s unique needs. To learn more, connect with our team today.
Robert Endo is the Metaverse Architect and Engagement Manager of Intrepid Data.
Intrepid Data is a full-service developer that builds platforms for web-based applications